Where Gillette Went Wrong

Gillette's newest ad, 'The Best a Man Can Be', has created a social media firestorm in the last few days. We sat down to discuss the reaction, the cultural context behind it and our response to the ad. Drawing on our interviews with Warren Farrell, Cassie Jaye and our experience leading men's retreats, we ask whether the ad is helping men or toxic in and of itself.

We recently had an article in the Guardian about our men's retreats: https://www.theguardian.com/lifeandstyle/2018/dec/15/the-search-for-my-inner-hero-a-modern-masculinity-retreat

Our retreats: https://www.rebelwisdom.co.uk/retreats

Gillette 'The Best a Man Can Be': https://youtu.be/koPmuEyP3a0

Article by Fernando Desouches, MD of New Macho (https://www.newmacho.co.uk/): https://www.campaignlive.co.uk/article/gillette-fell-progressive-man-trap/1522981

Warren Farrell ,'Men Have to Speak Up!': https://youtu.be/BC5Cq8Qgy_o

Warren Farrell, 'Men and Women after #metoo': https://youtu.be/ESiyb28fTQ4

'Men and Women after #metoo - A New Conversation': https://youtu.be/9CizXBr91Js

APA masculinity guidelines: https://www.apa.org/about/policy/boys-men-practice-guidelines.pdf

APA's clarification on masculinity guidelines: http://division51.net/homepage-slider/twitter-message-not-reflecting-the-guidelines-for-boys-and-men/

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