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NPC meme & simulated thinking

In the last few days the NPC (non-player character) meme has broken free of social media and made its way into the mainstream. Why has it spread so fast, and how does it relate to Jordan Greenhall's concept of 'thinking vs simulated thinking'.

Relevant links:

Jordan Greenhall, 'Thinking vs Simulated Thinking': https://www.youtube.com/watch?v=VOA_BZdG4X8&t=654s

Jordan Greenhall, 'Deep Code, Situational Assessment 2017: Trump Edition': https://medium.com/deep-code/situational-assessment-2017-trump-edition-d189d24fc046

Rebel Wisdom, 'Genuine Conversation and the Intellectual Dark Web': https://www.youtube.com/watch?v=tQGksc1I7rA&t=598s

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